Who are We?
Definition: Liberal
Adjective
Willing to respect or accept behaviour or opinions different from one’s own; open to new ideas.
Who?
Liberal Sport is a family-owned business specialising in high-quality football kits and teamwear. Founded in 2017, we value integrity, attention to detail, and innovative designs, making us a trusted supplier for clubs across the UK.
What?
We strive to challenge traditions whilst respecting heritage. All projects are approached with a design and quality-centric view, with emphasis on attention to detail, durability and reliability of supply.
How?
Liberal Sport was founded from experiences within our own non-league football club. Disappointments from late deliveries, subpar, overpriced products, and poor service quality led us to believe that the industry needed a change.
We now share a robust supply chain with some of the most renowned brands in sportswear, allowing us to offer our clubs reliability of supply at a consistently excellent quality.
Where?
Headquartered in Nottingham, England, we also have a section of the team working in London. This allows us to serve a wider range of clubs.
Our Values
We disrupt the norm.
Innovation thrives when we challenge and reassess the status quo. We are committed to innovative approaches, striving to deliver elite-level products for our customers.
We take pride in what we do.
Quality in product and service stands as our foremost priority; it forms the cornerstone of our ability to deliver genuine value to our customers.
Our customer comes first.
Customer care, trust, and relationships are paramount to us. We operate in an industry where neglecting club needs is a recurring theme, with brands overly influenced by size, perceived value, or revenue. For Liberal Sport, we treat each club with equal care and respect.
We strive for better.
Perpetual advancement is ingrained in our ethos; we consistently explore opportunities for improvement, ensuring that we evolve as a brand and a business.